Factors and trends in the development of pharmacy chainsPast two years have been quite challenging for North American pharmacies chains. First, their active growth slowed crisis pushed up prices in pharmacies and thereby caused the fall in consumer demand. Then, on the wave of popular discontent government introduced initiatives to regulate drug prices, the effects of which market participants are still unclear. To what extent these factors influenced the development of the North American drugstore chains? What today are focusing efforts chain retailers? Experts believe that the coming year will bring success drugstore chains, come to grips with the optimization of their work, and predict their further growth.
One of the main trends in the development of American and Canadian pharmacy retail market for the past 10 years has been strong growth in pharmacy chains, mainly due to mergers and acquisitions of smaller regional players (which provided approximately 60-70% growth).
The coming crisis has aggravated the situation and led many pharmaceutical market players to "forget" about mergers and acquisitions. Pharmacies have been forced to deal with completely different problems: the banking crisis almost deprived them of credits, and soon followed drug price growth caused by a change in exchange rate fluctuations, led to a decrease in demand of the population.
The share of large online pharmacy chains in sales of drugs, which until late last year grew continuously, began to decline. Something happened that was difficult to imagine: the crisis in large retailers have been less effective than independent pharmacies. Despite the increase in the average value of the check in american pharmacy chains, the number of checks themselves due to the outflow of buyers has decreased, and more important than the individual pharmacies.
Factors that provide undeniable advantages network online pharmacies - direct contracts with large pharma distributors and, therefore, lower purchase prices, centralizing storage, financial operations, marketing and management personnel, reduce costs, and the possibility of network-wide advertising the brand, not the network helped save retailers dynamics of development in crisis conditions. On the contrary, what was intended to reduce the cost of pharmacy chains, their increased : the cost for the maintenance of networks of offices and personnel have been prohibitive. We see no reason why what happened in a lack of flexibility and control pharmacies formation of inventory in major drugstore chains. At the same time, independent pharmacies, whose owners more flexible approach to the range, working with suppliers, pricing, demonstrated more rapid response to the changing situation.
Mobility single online pharmacies - the ability to quickly adapt to new conditions in the pharmaceutical market and to change tactics - higher than that of the network. In single information chain pharmacies shorter, faster the feedback, because there is no inherent networks cumbersome "bureaucratic" machine. In addition, due to the large range of networks in difficult inventory management and demand forecasting to specific positions. Networks is difficult to achieve coordinated work of all its units.
The reason for this was the low level of production of one sample family pharmacy. Supplier quite clearly regulates pricing by introducing raises or lowers the coefficient for a particular commercial enterprise. The smaller pharmacy chooses, ie purchases, it products, the higher the selling price for it and the less it is competitive compared to its neighbors. It began in small pharmacies "recoup" Wholesalers, increasing profit margins to the desired target. The best position were independent pharmacies, have their own room and ransomed thus from having to pay the rent. This "safety cushion", as well as the establishment of relatively low prices for sold merchandise - factors that such pharmacies to survive and compete in the market.
Under these circumstances, many large pharmacy chains have come to grips with the optimization of business. This trend, market analysts explain not only a reaction to the crisis, but also the logic of the development of online pharmacy chains.